MEET THE FOUNDER
Benita Elmedia
Benita is a fashion blogger, digital marketing talent and luxury connoisseur, who founded the fashion blog surgeofstyle.com in 2019 that has surpassed 2 million views of all time, 100,000 monthly readers and 79,000 newsletter subscribers.
“As a Hermès lover myself, I wanted to create a community of everything Hermès, from the bags, to the clothing, shoes, accessories, perfumes, history, and more.”
“I have so much love for the brand, and everything they stand for, I feel honoured to have created an online community, and a team of other fashion editors to bring you the best Hermès shopping recommendations, news, trends, and many more.”
Benita also founded a luxury e-commerce store, everyfynd.com, that houses various fashion brands for both men & women.
Blog Posts
A fashion blog where people come to find fashion & style tips, shopping recommendations, designer dupes, best items to invest in & my personal style!
Store
Leading global e-commerce store & digital shopping assistant, stocking luxury brands, specialising in both womenswear and menswear. From designers like Gucci, Louis Vuitton, Chanel, Jacquemus, Alexander McQueen, Balmain, Off-White, Balenciaga and more.